0 Weekend Re-Post 12/21/13 (Marketing, Packaging and Mountainbrookstore)

Weekend Re-Post - Working Wednesday
Originally posted on 12/1/10

As I started looking for a featured artist to go with my theme I found this amazing wood artist.  Dave from mountainbrookstore not only has a truly beautiful product, but also a great story that you can read on his Bio Page.   I choose this artist for a very specific reason.  

DETAIL.  

When you are working along this week you should take a little note about the DETAIL of your marketing.  Having DETAIL in all of your creations is easy, most of us are already doing that, it is the DETAIL of your packaging that I am talking about today. My dear friend at ApronsbyMeMe takes great care with her packaging.  She gently and carefully folds each item, then places them in a mailer with either some tissue paper or a frosted bag.  An invoice with a personal note is included along with her card and then the packages are sent out in a timely manner and arrive in wonderful condition.  Those little details really make the difference. 

I have received some purchases with nothing - not even an invoice or business card - and some that come lovely packaged along with their own box and a thank you card.  Remember, this is sometimes your first and last impression that you give this customer.  Think about what your customer will FEEL when they open that package and what your attention to DETAIL will mean to them.

Please don't forget to visit mountainbrookstore and read about their adventure.  

Pay attention today to every DETAIL!  ~KM

0 Weekend Re-Post 4/28/13

Originally posted on Wednesday, December 1, 2010

Working Wednesday 

As I started looking for a featured artist to go with my theme I found this amazing wood artist.  Dave from mountainbrookstore not only has a truly beautiful product, but also a great story that you can read on his Bio Page.   I choose this artist for a very specific reason.  

DETAIL.  

When you are working along this week you should take a little note about the DETAIL of your marketing.  Having DETAIL in all of your creations is easy, most of us are already doing that, it is the DETAIL of your packaging that I am talking about today. My dear friend at ApronsbyMeMe takes great care with her packaging.  She gently and carefully folds each item, then places them in a mailer with either some tissue paper or a frosted bag.  An invoice with a personal note is included along with her card and then the packages are sent out in a timely manner and arrive in wonderful condition.  Those little details really make the difference. 

I have received some purchases with nothing - not even an invoice or business card - and some that come lovely packaged along with their own box and a thank you card.  Remember, this is sometimes your first and last impression that you give this customer.  Think about what your customer will FEEL when they open that package and what your attention to DETAIL will mean to them.

Please don't forget to visit mountainbrookstore and read about their adventure.  

Pay attention today to every DETAIL!  ~KM

1 Working Wednesday

As I started looking for a featured artist to go with my theme I found this amazing wood artist.  Dave from mountainbrookstore not only has a truly beautiful product, but also a great story that you can read on his Bio Page.   I choose this artist for a very specific reason.  

DETAIL.  

When you are working along this week you should take a little note about the DETAIL of your marketing.  Having DETAIL in all of your creations is easy, most of us are already doing that, it is the DETAIL of your packaging that I am talking about today. My dear friend at ApronsbyMeMe takes great care with her packaging.  She gently and carefully folds each item, then places them in a mailer with either some tissue paper or a frosted bag.  An invoice with a personal note is included along with her card and then the packages are sent out in a timely manner and arrive in wonderful condition.  Those little details really make the difference. 

I have received some purchases with nothing - not even an invoice or business card - and some that come lovely packaged along with their own box and a thank you card.  Remember, this is sometimes your first and last impression that you give this customer.  Think about what your customer will FEEL when they open that package and what your attention to DETAIL will mean to them.

Please don't forget to visit mountainbrookstore and read about their adventure.  

Pay attention today to every DETAIL!  ~KM

0 Working Wednesday

I know many of us have one or more of each of these:

-a Blog

-Twitter

-A FaceBook Fan Page

-My Space Page

-a Website

-Stumble Upon

-Amazon Lists

-ArtFire Studio

-Etsy Studio

-Zazzle Studio

- many more

Do you find it hard to find time to actually DO your art/creation?  I did.  For a while about a year ago I was spending 6-8 hours a day on the computer work on my networking, my SEO rating and even my emailed Newsletter.  

THEN........  

I always tell people who I am trying to get started with an on-line presence, only dedicate what time you can/have.   Learn from my mistake!  Once you put in that many hours - on a regualr basis - it is really hard to cut back.  You feel like you are 'leaving' that perfect sale behind.....you aren't. 

Now, I am not saying to STOP with the online work, just make sure that if you commit 1 hour or 3 hours a day that you have time to still CREATE your artwork and have a LIFE!  When gigglebot's created these pins they were to CATCH someone's eye and sell them...they did that.  They also came up with a REALITY CHECK for us all.

Try to also remember to stop, smell the flowers and watch the sunset - at least once a week!! ~KM